From Arab Spring to Zumba: it’s dictionary promotion time!

How far will Collins go to promote their new dictionary?

This Thursday’s Thought from Word of the Day asks: who’d be a mumpreneur; or, how far will Collins go to promote their latest dictionary? From Arab Spring to Zumba, apparently (taking in Boris bikes, casino banking and unfollow along the way), according to an article in today’s Guardian.

Serious wordsmiths (and pedants) have already begun to discuss the merits (and otherwise) of these (and other) neologisms in the comments on the article – an example of clicktivism, perhaps? One (R042) sagely comments:

Neologisms which aren’t euphonious or widely useful won’t become popular, but their existence is nothing to be worried about.

So whilst mumpreneur might fade, I fear casino banking will go on….

Is a university degree worth as much as a bag of washed vegetables?

Hyphenation leads to a discussion of private universities, private incomes and the Archbishop of Canterbury

I’m excited to bring you a lunchtime update on my previous post. I’ve just got round to reading Terry Eagleton’s splendidly splenetic article about Grayling’s private university in Tuesday’s Guardian. There (at the foot, appropriately, of column two), is today’s word – hyphenated! But it’s also on a line break, so it’s ambiguous. The online version settles it – and is worth quoting for its own sake:

If education is to be treated as a commodity, then we should stop pussyfooting around. I already ask my students at the start of a session whether they can afford my £50 insights into Wuthering Heights, or whether they will settle for a few mediocre ideas at £10 a piece.

He’s clearly underselling himself: today’s edition of the paper reveals that Conservative MP Andrew Bridgen (currently in the news for matters from which we shall avert our gaze) is the non-executive chairman of a company, AB Produce plc, selling pre-washed vegetables. ‘The register of members’ financial interests records that he is paid £7,773 monthly for six hours work.’ I make that £1295.50 an hour, which is probably rather more than Terry Eagleton gets, even (as Simon Jenkins points out in an equally acerbic piece in the paper) ‘as “excellence in English distinguished visitor” to America’s private Notre Dame Catholic university. There he gives three weeks’ teaching per semester for an undisclosed sum.’ Jenkins tuns the knife in the man he dubs ‘the Kropotkin of our age’ (Jenkins must have had a luxury education too), saying ‘moral consistency has never been a Marxist strong suit’. It’s a safe bet that this is a lot more than the hourly rate of AB Produce’s vegetable washers. Why, it would take him a mere 42 hours to pay for a whole degree at Grayling’s New College of the Humanities!

There’s nothing academics like more, of course, than a good scrap with their colleagues. So immediately underneath Jenkins’ article today, Giles Fraser, formerly lecturer in philosophy at Wadham College, Oxford and now Canon Chancellor of St Paul’s Cathedral, writes about yesterday’s blog post topic, Archbishop of opposition. With the skill of a true philosopher, the Reverend Doctor manages to spear both Ian Duncan Smith and A C Grayling with one blow:

The “quiet resurgence of the seductive language of the ‘deserving’ and ‘undeserving’ poor” needs a proper kicking. Perhaps our atheist intellectuals are too busy setting up their private universities to get stuck into the fight.

Still, as the old saying goes, fine words wash no parsnips.

War on language? Or cooking the books?

Some minor skirmishes and broken shins on the field of language: Cicero, Wittgenstein, Kant and marketeers.

Michael Gove
Mr Gove - or...

Cookery books
...cookery books? See below....

Steve Bell in today’s Guardian comments on the confusion about whether Gaddafi is a ‘target’ in the current action over Libya. I’ll leave that to the commentariat and offer instead a few minor skirmishes on the fringes of the linguistic battlefield:

  • A new quango limps into life Yesterday, the recruitment site for the Standards and Testing Agency Executive had ‘Lorem Ipsum… Find out more’ on its home page; sadly, they’ve now corrected this charming touch, thereby removing what, I have been fascinated to discover, is a (kind of) quotation from Cicero: ‘Nor again is there anyone who loves or pursues or desires to obtain pain of itself’. (Rhetoric again: there seem at present to be plenty of people anxious to pursue pain – oh, wait a minute, it’s the poor what get the pain.) This quango is, after all, supposed to be about standards….
  • Labeling and gaming Yesterday’s print edition of the Media Guardian had an advertisement from the Marketing Agencies Association headed ‘Life’s a game that marketers need to start playing’. The call-out quotation spelt labeled the American way: is that what marketers do, or this part of the war on language? Of course, the marketing people haven’t found anything new; as Ludwig Wittgenstein said many years ago, language is a game of two halves.
  • Brave marketeers Talking of alternative spellings, marketers are sometimes called marketeers, which makes them sound rather brave, dashing and – by association with buccaneers and privateers – also cavalier, irresponsible and untrustworthy. Thanks, as ever, to the OED, I learn that marketeer goes back to least 1665. It also helpfully tells me that ‘in many of the words so formed there is a more or less contemptuous implication, as in crotcheteer, garreteer, pamphleteer, pulpiteer, sonneteer.’
  • Pure Kant? In Sunday’s Observer Christopher Bray provides an upmarket example of the put-down rhetorical question:

    Kant isn’t much fun either, of course, but which of us would deny the certainty-subverting genius of the “first critique”?

    Come on, hands up: which of us?

  • Cooking the books? One from the literature front: today’s Telegraph reports Michael Gove’s latest wheeze: ‘pupils should read 50 books a year’. Splendid! But why did the paper choose to illustrate this with an image of old cookery books, one ironically titled Modern Cookery? Is Mikey cooking the books again? Does he want a generation of cooks and scullery maids? The Secretary of State himself appears on a second version of this same story on the Telegraph website, pulling that face of his (‘Yes, this is a bit of joke, but what larks!’). He’s not actually holding any books either, just a clutch of files – probably containing cunning plans to take us forward to the age of Nigel Molesworth. It seems the Telegraph marketeers are intent on gaming with their content.

Pedants’ revolt aims to protect English from spell of txt spk

New GCSE, old language arguments

Samuel Johnson
Dr Johnson couldn't fix it either: picture from Wikimedia Commons

Hot on the heels of the announcement of the abolition of the QCDA comes publicity for a trendy new GCSE English course that allows the papers to link President Obama with, according to taste, Eddie Izzard (and Jonathan Ross) or Ronnie Corbett (and Ross again). Well done, OCR; as you say, it’s about image (and the students might benefit too):

This is an invaluable opportunity to give learners more control over their self-image and thus their lives. They’ll become more conscious of which registers are more appropriate in which scenarios, making them more likely to succeed when it comes to influencing and negotiating in everyday life, their education and the world of work.

If QCDA won’t protect the country from such stuff, who will? Just in time, the Times announces that ‘an Academy of English is being formed by the Queen’s English Society, to protect the language from impurities, bastardisations and the horrors introduced by the text-speak generation.’ ‘Made up of professionals, academics and self-confessed pedants,’ they’ve decided we need an equivalent to L’Académie Française. Furthermore, ‘the academy is not shunning the modern world: it has a website‘. It includes, you’ll be pleased to know, a section on the ‘tragic failure of the British education system (and the teachers that it produces) to meet the needs of our children’. I am a little puzzled, though, that each web page bears a strangely capitalised and punctuated footer: ‘Website Design by “SCOTT”‘ and that Page One is near the bottom of the contents list. Never mind, it’s only ephemera, like text-speak….

Inevitably, the Times article headlines this ‘Pedants’ revolt’. Read it online while you can, before the paywall shuts us out – and the accompanying debate ‘Do we need an Academy of English?‘ between the chairman of the Queen’s English Society and the chairman of the Spelling Society, ‘which aims to promote remedies to improve literacy, including spelling reform’. Enjoy the comments in the online discussion – and don’t stop to wonder why the Times didn’t ask anyone in education or from a university language department about this. That’s left to today’s Guardian, where John Mullan from University College London writes engagingly about the folly of preserving English in aspic. For those who want to learn about the realities of language teaching, there’s a research project on teaching English Grammar, for example, also from UCL – English teachers can find out more about it at the forthcoming NATE Conference.