Sign of hard times

‘Sub-prime’ is 2007’s word of the year

The American Dialect Society chose ‘sub-prime’ as 2007’s word of the year. Presumably it’s been made to a NINJA: ‘No Income, No Job or Assets. A poorly documented loan made to a high-risk borrower.’ Amongst the ‘most creative’ nominations was ‘Googlegänger: person with your name who shows up when you google yourself’.